There are an increasing number of tools in a marketer’s toolbox, but do you know which ones are right for your company and when to use them?
Big picture thinking
moves your marketing from reactive to proactive. When is the last time you checked to see if your plan is on target?
Too many times companies operate in silos – getting you nowhere. Pulling it all together is how smart companies wave that magic wand of success.
Managing Your Brand
It’s your mark of distinction; what sets you apart from your competitors. When you establish and adhere to a brand management strategy, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with that they can trust you.
You can’t win without scoring, and you can’t score without goals. A communications strategy is your playbook to reach those goals.
It’s not enough to have a Facebook page or a Twitter account, you must participate in the conversation by making regular posts and replying to direct messages from your customers.
Publicity is often more effective than advertising. It’s far more cost-effective than advertising, has greater longevity than advertising and greater credibility with the public than does advertising.
Writing is used more today than at any point in human history. From Facebook updates and e-blasts to text messages and business reports. Effective written communication is critical to business success.
I’ve worked with Stefanie on several community and philanthropic projects. Her dedication and leadership is always inspirational and makes a huge impact in the community. She is creative, resourceful and most importantly delivers wonderful results quickly and efficiently!
Director of Development
Virginia Lutheran Homes and Brandon Oaks
Aside from her abundant technical and creative skills, she’s also one of the friendliest and helpful people you would ever want to know. I’d highly recommend Stefanie for just about any marketing or publication project you could think of. She will always make you look good.
Senior Manager, Corporate Programs and Contracts
Optical Cable Corporation
Stefanie is a consummate professional. We worked on a number of projects together and I could always count on her to be on-time, dedicated and insightful. She maintains a good understanding of her business, along with a strategic, well organized approach to her communications work.
Randy Winder II
Communications, Public Relations and Writing Specialist
Winder Winder Writing Services