Work

Writing Samples

Below you'll find some samples of articles, blogs and OpEds I've written. I've been fortunate throughout my career to have written on a variety of interesting topics - from medical topics for an interventional radiology specialty clinic to business articles on social media, to blog posts on marketing, the creative process and even Mardi Gras.

Taming the Twitter tyrant

It’s 3:31 a.m. and you just can’t sleep. There’s a weird light — wait — your phone screen is lit up — but why? You give it a glance and see hundreds of Twitter notifications. Further investigation reveals someone in your company has been tweeting up a storm, and it’s bad.  Really bad. You roll over, hoping it’s a dream. But it’s not.

The drama surrounding the late-night twitter escapades during the presidential campaign reminds me just how quickly a firestorm can build on social media.

In our current “gotcha” social media landscape, one insensitive remark, unpopular opinion or even an ill-timed post can spur the wrath of those opposed and generate hateful comments. Someone unknown can become notorious overnight.

So how do you prepare for the worst?  Do you avoid social media altogether?

In 2016, many prominent corporate heads are still not social media aficionados. But in just a few years, we will be facing a wave of young executives who have always been able to communicate instantly via social channels. (Continue reading)

To Share or Not to Share?
Social Media and Your Cancer Diagnosis

There is very little information in today’s world that can’t be found by a few strokes of a keyboard. Information is literally at our fingertips in an instant. Social media feeds expose us to additional sources of information and opinion that we might not otherwise seek out. Social media also allows us to instantly share information across our broad network of friends and family.

When you receive the diagnosis of cancer, it is overwhelming. Most people need time to absorb the news and consider the implications of their diagnosis on their life, their family and their friends. Once the initial shock passes, many struggle with how to, or whether they should, share their cancer diagnosis beyond those in their immediate circle.

Sharing your diagnosis is a deeply personal choice. Some people live their life as an open book, and the cancer diagnosis is simply another chapter that they share as any other bit of news. Some people are more private, preferring to keep such details of their life out of everyday conversation.

Social media brings another element into the decision. Information can spread immediately, and whether or not you choose to keep your diagnosis private, there are a few things to consider. (Continue reading)

4 questions you may have about ports

For long term IV access, placing a semi-permanent catheter such as a “port-a-cath,” chemotherapy port or IV access port into a large vein in the upper arm or neck can make treatment easier for patients undergoing treatments that require frequent or constant vein access such as:

  • Chemotherapy or anti-cancer drug infusions
  • Hemodialysis
  • Long-term intravenous antibiotic treatment
  • Long-term intravenous feeding
  • Repeated drawing of blood samples

Unlike most other types of catheters, a port-a-cath is implanted completely underneath the skin. This type of port allows you to bathe and swim without the risk of infection. Port-a-caths can remain in place for months or even years.

If you’ve been told you need a port, you may have questions – here are 4 questions people want to know. (Continue reading)

3 things Mardi Gras Revelers
can teach you about Marketing

It’s that time of year when the many in the Southeast corner of our great nation lose their collective minds over a brightly colored round cake and oodles of cheap beads. Not solely confined to the South, but traditionally centered around New Orleans, Mardi Gras, by definition, refers to Shrove Tuesday, or Fat Tuesday, and more generally to events of the Carnival celebrations, beginning on or after the Christian feasts of the Epiphany (Three Kings Day) and culminating on the day before Ash Wednesday.

I nearly missed my first day of work at ndp two years ago after flight delays returning from my annual trek to NOLA. After working here for a couple of years, I’ve learned that ndp actually has a couple of ties to the great state of Louisiana. There's an Account Executive who grew up in New Orleans, and a Digital Designer also from the Cajun state. I wasn’t born there, but plan to reside there in my golden years, and for now will be content with being a member of the Mystic Krewe of Nyx, the first all-female Super Krewe in Carnival’s history. (Continue reading)